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Finally and most significantly: the use of a CPA mannequin to realize a greater ROI and simpler value/benefit analysis. On-line, small businesses can now measure every dollar spent with an ROI evaluation in opposition to these dollars. Further, many small businesses are partnering with networks that embrace the CPA model which is much more advantageous to the advertiser. That pizza shop proprietor now only has to pay when a brand new buyer walks within the door, downloads a coupon, or when another most well-liked action (i.e. purchase) takes place. For small companies with out deep pockets, that is …

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